- incepra®'s habit building journal
- incepra®'s targeted micronutrients
- incepra®'s vascular foundation
So we work differently.
Our development team partners with Medstone Science, an independent research group, using a co-intelligence approach. At its centre is SURUS, a purpose-built natural language processing model that reads thousands of clinical studies and surfaces which participants, which interventions and which outcomes matter. Unlike the AI most people have encountered, SURUS does not generate content. It reads and structures what is already there.
What SURUS cannot do is interpret. Judgement, context and the ability to weigh competing findings are the work of incepra’s team, in collaboration with the scientists at Medstone. Technology handles the breadth. Experts handle the meaning. The goal is not the deepest evidence base or the most impressive body of research. It is to find, within what’s available, what is most relevant to what you are trying to change.
Open by design
When a habit or an ingredient enters an incepra® system, it has to pass three criteria: scientific relevance to the health challenge, proven effectiveness in practice, applicability in daily life. For ingredients, that also means the clinically studied form, composition, and dose, so what reaches the body is what the evidence actually showed to work. Every habit, every ingredient, every dose, is fully disclosed.
This is the principle.
How each system translates the evidence lives on the Life Themes pages.
Open by design
When a habit or an ingredient enters an incepra® system, it has to pass three criteria: scientific relevance to the health challenge, proven effectiveness in practice, applicability in daily life. For ingredients, that also means the clinically studied form, composition, and dose, so what reaches the body is what the evidence actually showed to work. Every habit, every ingredient, every dose, is fully disclosed.
This is the principle.
How each system translates the evidence lives on the Life Themes pages.
- incepra®'s habit building journal
- incepra®'s targeted micronutrients
- incepra®'s vascular foundation